Ian G.

Design & type

b. PA

Studied at: Pratt Institute (Brooklyn, NYC), BFA Communications Design/graphic design
Typography Summer School NYC 2016
adayw_ 2019

Worked/internships at: MF9 World
Agency LOVE
Wieden + Kennedy NYC

Currently in Pennsylvania


The following is incomplete.

Pratt Institute: Material Lab (2019)

Torus (2019)

Pages (2019)

Cooper Creative NYC (2019)

Fragrance Foundation (2019)

Franklin Furnace (2019)

A Post Artifact Library (2019)

Delta: #Pilottalksweepstakes (2018)

Delta: Visiting your Mom is Easy (2018)

Posters for parties (2018)

Meaning of Life (2018)

Village Vanguard (2018)

How to wrap a gift with a BAGGU (2016)

Reanimation Library (2016)

Recto Verso Press (2016)

Beginners (2015)

Casiokids: Olympiske Leker (2014)

  1. Stella Alpina
  2. Aptive Environmental
  4. Pratt Institute: Material Lab
  5. Torus
  6. Pages
  7. Elizabeth Arden
  8. Cooper Creative NYC
  9. Fragrance Foundation
  10. Limited Typography LTD
  11. !?
  12. Franklin Furnace
  13. A Post Artifact Library
  14. Delta: #Pilottalksweepstakes
  15. Delta: Visiting your Mom is Easy
  16. Posters for Parties
  17. Meaning of Life
  18. Village Vanguard
  19. How to wrap a gift with a BAGGU
  20. Reanimation Library
  21. Recto Verso Press
  22. “Beginners”
  23. Casiokids: Olympiske Leker

Pratt Institute: Material Lab
Identity & collateral
with Hua Chen. 2019

Hua Chen and I collaborated on creating an identity for Pratt Institute's Material Lab. The material lab is a place where students can investigate different samples for their projects. We devised a dynamic logo that changes each time it appears, showcasing the vast array of material options the lab has available. The logo also expands into a system of containers and rules for larger layouts. We also concepted wayfinding and other collateral, such as a tote bag.
Typeface by M—L—XL.

Poster, poem.
Exploratory project for Planet Earth class at Pratt Institute. 2019
I have recently been inspired by theories on the universe, how it was formed, and potentially how it will end. One speculation among some scientists is that the universe has a donut-shaped topology, which would entail that it will implode on itself in what is called "the big crunch," only to explode in a "big bang" again. This poster imagines what life is like in a topologically torus shaped universe. If you extended your arm in one direction, it would return right behind you to tap you on the shoulder. I devised a mirror room in Blender to demonstrate this concept, and wrote a poem to demonstrate the conundrum of existence within our universe.
Typeface by Dinamo.

Alternative Substrates class
Pratt Institute. 2019

On swirling, and what it means to be displaced from your center.
Typeface by Jangs Müller Type Foundry.

Cooper Creative NYC
Animated logotype
Agency LOVE 2019

Typeface by Dinamo.

Fragrance Foundation
Website Redesign
Agency LOVE 2019

Front-end design.

Franklin Furnace
Typeface, website.
Senior Project, Pratt Institute 2019

Created a variable typeface that morphs from Helvetica to Times New Roman, then applied the font to a hypothetical redesign of the Franklin Furnace's current website.

A Post Artifact Library
Post-Artifact Book, Pratt Institute 2019

An archive of projects done by my classmates of Post-Artifact Book at Pratt for the Internet Art Book Fair. The design relates to the library "stacks" at Pratt with its Tiffany glass floors.

Delta: #Pilottalksweepstakes
Murals, posters, various ephemera.
Wieden+Kennedy 2018

Applied graphics to various epherma (coasters, cups, wall art, posters) to spread the word about the PilotTalk Wall in Williamsburg.
From @wknyc on Instagram:
“Head to N 10th and Wythe, spell out your favorite destination Delta flies to from NYC (there are 132!) using the pilot’s alphabet, upload to Instagram with #pilottalksweepstakes and you could win a roundtrip pair of tickets! Check it out until July 22nd”.

Delta: Visiting your Mom is Easy
Wieden+Kennedy 2018

Worked on creating advertisements for Delta that remind you to visit your Mom.
From delta.com:
“Launching August 15, the campaign features personal, heartfelt messages from real moms of Seattleites that remind their children to come visit: ‘Hey Babe, Visit soon! Love, Mom’ and ‘Stu, I’ll always be here for you. Waiting. In Denver. For you to visit. Love, Mom.’ These quirky, handwritten reminders to visit are coupled with heartwarming home photos showing each mom with their child. The messages will appear across the city, including on billboards, storefront posters, and at local bars and hot spots.”
This project involved working closely to brand guidelines as well as a great deal of consideration on the typography; using a placeholder font, we were able to give Delta an idea of what the handwriting would look like once the posters were handed off to the Mom's to leave their messages.

Posters for parties
24x36″ posters
Typography IV, Pratt Institute 2018

Held parties for students at Pratt Institute and designed large posters to promote them. I found it very hard to rally the troops to these parties, as all I really wanted was to get my classmates to come together after class for some drinks. This I think is partially due to the size of the posters which has a very institutional quality. I think they would have functioned better at a smaller poster size, but I kept within the guidelines of the assignment.

Meaning of Life
Typography IV, Pratt Institute 2018

Typeface by Heavyweight

Village Vanguard
Branding, posters
Advertising II, Pratt Institute 2018

An iconic and historic jazz venue in New York City, I created a dynamic branding system just as lively and playful as the musicians who play there.
Typeface by Soft Machine.

How to wrap a gift with a BAGGU
Typography Summer School 2016

I was asked to present a promotional postcard which instructs on how to wrap a gift with a BAGUU tote bag.
This was my first client, and while they did not pick my finished design, I learned a lot from Typography Summer School. It was a great opportunity to get hands on feedback from esteemed designers and being in a constructive learning environment.
Typeface by Dinamo.

Reanimation Library
Identity. Three 18x24″ promotional posters and 3 informational brochures that unfold into take home 11x17″ posters
Typography III, Pratt Institute 2016

Worked with Matthew Ramirez in researching the Reanimation Library, then made my own posters for the library/archive.
From their website: “The Reanimation Library is an independent presence library. The books in the collection–simultaneously prosaic and peculiar–are relics of the rapidly receding 20th century. Chosen primarily for the images that they contain, they have been culled from thrift stores, rummage sales, flea markets, municipal dumps, library sales, give-away piles, and used bookstores across the country.
*Presence library is a mistranslation of the German word for reference library, Präsenzbibliothek. In addition to being a non-circulating collection, the library encourages IRL encounters with actual books and actual humans.”
Typeface by Colophon.

Recto Verso Press
Animated Logo
AfterEffects, Pratt Institute 2016

Logo for an imaginary book publisher “Recto Verso Press.”
The initials R and V are hidden in the shape of the folded paper.

“Beginners” or “What We Talk About When We Talk About Love”
Visual Communications II, Pratt Institute 2015

Based on a short story by Raymond Carver.
Read it here.

Casiokids: Olympiske Leker
Album Art
Visual Communications I, Pratt Institute 2014

Visuals for an imagined vinyl single from Casiokids.